新的世界发展投资了110亿港元，在深圳开发湾王子
Building the First Circular Economy Hub and the Largest Harbourfront Cultural-retail Destination in Shenzhen of China
新世界发展有限公司（“新世界集团”或“集团”，香港股票代码：17）今天宣布，该集团将投资10亿港元，在深圳湾湾开发大规模文化零售目的地。新世界集团一直在积极发展大湾区（GBA），并在深圳关注深圳，“湾区的关键动力”。普通湾项目将成为深圳市最大的港口文化零售目的地，位于蛇口的全新巡航码头旁边，拥有390万平方英尺。在香港的旗舰项目上造型，香港的旗舰项目，将把顶级创意设计和绿色举措带入项目中，将其转化为“维多利亚码头2.0”，为全新的循环经济模型和文化零售带来了“维多利亚码头2.0”经验。王子湾项目计划按2024年开始完成的阶段，该项目将成为深圳港口的新壮丽地标。
新世界集团的普通湾项目位于GBA的中心地带，毗邻南山区，拥有一系列战略和高科技工业基地，大专院校，旅游景点和物流设施。这样的主要位置提供王子湾项目众多的发展潜力。一小时的生活圈占领深圳，东莞，珠海，惠州和中山人口3200万。该项目易于通过海，陆地和空气抵达。它位于湾湾地铁站之上，无缝连接到附近的湾湾巡航码头，估计年度客运量为600万。宝安国际机场距离酒店仅有半小时。这个生活圈内的庞大人口和乘客将为普林斯王子带来无限的商机。
With the rich resources of Dananshan (大南山) and Xiaonanshan (小南山), the stunning harbour view and the 1.7-kilometre harbourfront promenade, the Prince Bay project is well positioned to be an international community with a total construction area of 1.7 million square metres, offering a fully functional city with immense development potential.
The Prince Bay project’s signature cultural lifestyle theme will be showcased by a K11 Art Mall, a family and education destination Discovery Park and a multi-purpose art and cultural space where visitors can immerse into the artistic and cultural ambience. In this cultural entertainment district, there will be a well-crafted cultural and commercial promenade, a five-star hotel, a 380-metre high office tower, as well as an international hospital and educational facilities, forming a full-service living circle.
In addition to the strategic location in the GBA, the project also enjoys unique advantages in transportation, landscape, design, art and commerce. It is estimated to attract more than 500 high-end tenants. The project will also bring in tenants that are focused on “sustainability and wellness”, a post-pandemic lifestyle. It is expected to draw lucrative rental returns to the Group annually, and become an industry leader in Nanshan District in terms of rental performance.
为了迎合下一代在大流行后追求绿色健康的生活，该项目将引入相当大的绿色和可持续的元素，建立GBA的“第一循环经济中心”。符合深圳的零废物城市试点计划，废物减少措施将在各个方面实施，从建筑设计，F＆B到时尚，为环保，健康和安全的客户创造了新的零售体验。
With such competitive edge, the Shenzhen Prince Bay project’s residential units are sought after, which is evidenced by the overwhelming sales performance of the BAYHOUSE with two towers of fully furnished serviced apartments of 240 to 398 square metres being sold at an average selling price of RMB 20 million per unit. In addition, the sales of two Grade A office towers exceeded HKD10 billion, reflecting positive market responses.
As the most active Hong Kong developer in urban renewal, the Group will launch six old towns’ renovation projects in the near future, including Wenjindu Port Economic Zone in Luohu District, Shenzhen; Xili in Nanshan District, Shenzhen; Shancun in Liwan District, Guangzhou; Nanji Village in Haizhu District, Guangzhou; Tagang Village in Zengcheng District, Guangzhou; and Xiajie Village, Licheng Street, Zengcheng District, Guangzhou. With a GFA of 1.8 million square metres, these projects are expected to be included in the Group’s land bank in 2022. The Group will also infuse heritage and innovative concepts in these projects to enhance its competitive advantages. New World Group is also developing a number of high-quality international projects in other GBA cities, including, the Hanxi Changlong project at a major transport interchange in Panyu that comprises a GFA of over 500,000 square metres. The project will be developed into a transit-oriented destination with Discovery Park, Grade A office towers and residential units.
新世界集团目前在中国大陆约有648万平方米的土地银行。其中，主要项目包括约5.71亿平方米的GFA，其中一半位于GBA。在过去的四年中，新世界成功赢得了GFA的项目，通过各种手段获得约150万平方米。总的来说，GBA发展的总体毛利率高于其他项目。在最后一个财政年度，GBA项目的毛利率达到70％。完成后，湾湾项目和其他GBA项目预计将为该集团提供相当大的收入。
